• Bhavika Tambe
• Dr. Saranya T

The following research paper is based on the topic “To study the significance of OTT platforms on youth in post covid times'. The purpose of the study is to find out the significance of OTT among people and youth in post covid-19 times.OTT platforms once used to be a luxury and now it's been a commodity (Sunderavel E., Elangovan N., 2020). The Internet has been playing a major role. This study has used a survey method through structured questionnaires to find data. Responses of the study have been collected from various parts of Mumbai. It has been found that people prefer to take OTT subscriptions even in post covid times. Covid has played a significant role in both the OTT market and customers' preference to watch OTT content. People prefer to watch OTT content on cell phones, laptops, and smart TV. It is seen that the cost for the subscription does not matter to people, people like to take a subscription even if it is on a high price. Hence,various types and genres of the movies, web series etc.. have attracted people towards OTT platforms.

Over The Top platforms, internet, subscriptions, SmartTV, laptops.

"To study the impact of OTT platforms on youth during post covid-19 times in Mumbai city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b563-b582, May-2023, Available :http://www.jetir.org/papers/JETIR2305175.pdf

"To study the impact of OTT platforms on youth during post covid-19 times in Mumbai city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb563-b582, May-2023, Available at : http://www.jetir.org/papers/JETIR2305175.pdf