• Raushan Kumar

Promotion of a product, service, or brand through digital media, including the World Wide Web, mobile devices, television, and radio, as well as engaging online advertising, video, podcasts, and other means to spread the word. Particularly important in the age of social media and viral marketing, internet marketing plays a central role in any comprehensive digital marketing plan. Digital marketing ecosystem is not only concerned with internet marketing and social media marketing, iniintroduction we discussed that peoples have a belief that internet or social mediaimarketing are same but not same, be clear from beginning itself. Digital marketingiecosystem consists of internet marketing and social media marketing. Theyiareijust a channels for communication, digital ecosystemiconsist of integrating channels and integrating services.

"A STUDY ON DIGITAL MARKETING STRATEGIES AND BUSINESS DEVELOPMENT OF XIAOMI ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b681-b687, May-2023, Available :http://www.jetir.org/papers/JETIR2305189.pdf

"A STUDY ON DIGITAL MARKETING STRATEGIES AND BUSINESS DEVELOPMENT OF XIAOMI ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb681-b687, May-2023, Available at : http://www.jetir.org/papers/JETIR2305189.pdf