• UJJWAL KUMAR SINGH
• NIHARIKA SINGH

According to research, brand recognition and repeat business are positively correlated. Customers are more inclined to make repeat purchases from a brand when they are familiar with it. This is due to the fact that brand familiarity fosters a sense of trust and confidence in customers' thoughts, increasing their likelihood to select that brand over competing ones. Brand awareness refers to the extent to which consumers are familiar with a particular brand, while repeat purchase refers to the frequency at which consumers buy products from a particular brand.

Brand, Development, Advertising, Potential, Rejection, Customer, Market, Findings

"RELATIONSHIP BETWEEN BRAND AWARNESS AND REPEAT PURCHASES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.b755-b792, May-2023, Available :http://www.jetir.org/papers/JETIR2305199.pdf

"RELATIONSHIP BETWEEN BRAND AWARNESS AND REPEAT PURCHASES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppb755-b792, May-2023, Available at : http://www.jetir.org/papers/JETIR2305199.pdf