• Ritwik Raj

Shopping is likely one of the oldest terms used to talk about what we've each been doing over the times. Online shopping has become a popular shopping system ever since the internet has declared a preemption. The increase in technology provides good openings to the dealer to reach the client in an important, quick, easier and in a profitable way. Online shopping is rising quickly in recent times. Numerous studies have concentrated on the high touch products that the consumer feels when they need to touch, smell or try the product. It requires the offline shopping at the purchasing stage because it can not be done in the online shopping. This exploration paper concentrated on anatomizing the significant difference between the online and offline consumer groups in terms of demographic, technology use, accessibility and posture of the consumer.

"A COMPARATIVE STUDY ON ONLINE AND OFFLINE SHOPPING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.c20-c23, May-2023, Available :http://www.jetir.org/papers/JETIR2305205.pdf

"A COMPARATIVE STUDY ON ONLINE AND OFFLINE SHOPPING ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppc20-c23, May-2023, Available at : http://www.jetir.org/papers/JETIR2305205.pdf