• Roy ABHISHEK
• Rashid T. AYESHA

In recent years, India's alternative media has experienced extraordinary development. By eschewing traditional media's capital-intensive environment, emergent alternative platforms have carved out a market niche. They have had a significant impact on a variety of fields, including politics, entertainment, crime, and sports. The word "alternative media" refers to how news is presented, and how different the approach is from legacy media. Any observer will quickly recognize the differences between how traditional and alternative media cover the same events. Alternative media is not only different in terms of content from traditional media, but also in terms of creation and dissemination. This has been made easier by the major technological advancements over the last century. There has never been a more economical time for news collection, curation, production, presentation, and distribution. A major distinction between alternative and traditional media is the intention behind their operations. Where legacy media has operated in the binary of ‘government-controlled’ and ‘corporate-owned,’ alternative media has sought to forge a unique path where it tends to incorporate non-commercial projects that advocate the interests of those excluded from the mainstream. Various platforms have different definitions for these "excluded categories." However, in general, these groups can be the underprivileged, minority groups of any kind—ethnic, linguistic, racial, or religious, backward castes (in the context of India), labour unions, or queer communities. This study aims to determine how media students, who are enrolled in several Indian colleges and institutions, view the relationship between some current issues in legacy media regarding the portrayal of underprivileged people and the expansion of alternative media phenomena.

Alternative Media, Mainstream Media, Marginalized Communities, Representation, Media Pluralism.

"Alternative Media and Representation in the views of Indian Media Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.c104-c123, May-2023, Available :http://www.jetir.org/papers/JETIR2305218.pdf

"Alternative Media and Representation in the views of Indian Media Students", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppc104-c123, May-2023, Available at : http://www.jetir.org/papers/JETIR2305218.pdf