• Jitendra Sharma

This study looked at the connection between social media advertising and the engagement of certain demographics. While it's obvious that businesses are increasing their spending on social media, many still struggle to put a dollar amount on the results. As a rule, social media platforms facilitate two-way contact between businesses and their target audiences, and they also inspire active participation from their users. The desire to learn more about what influences customer engagement and what kinds of information customers routinely seek has arisen. There is a greater possibility that they will return to your Facebook brand page. Followers of a certain Facebook brand page were emailed questionnaires to fill out and return for this study. Both the kind of media used in posts and the substance of those posts greatly influenced online consumer engagement, as shown by the findings. The research shows that the more involved the intended audience is, the better the results of social media advertising will be. There were five main factors found to affect consumer engagement in this research. The data gleaned from social networking sites is so additional. The internet's ability to promote two-way contact between customers and businesses makes it a valuable tool for disseminating information. Marketers should be more careful when creating material on the web because of the potential impact it may have on consumers. The research also underscores the importance of'self-disclosure' as a crucial aspect in human connections between individuals, since a stronger relationship between a brand and a customer online will ultimately impact the consumer's buying behaviour offline. Facebook, social media, consumer behaviour, brand pages, social networking, and social media advertising are all terms that may be used to describe this topic.

"STUDY ON EXPLORING THE IMPACT OF SOCIAL MEDIA ENGAGEMENT AND WEBSITE TRAFFIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.c167-c174, May-2023, Available :http://www.jetir.org/papers/JETIR2305226.pdf

"STUDY ON EXPLORING THE IMPACT OF SOCIAL MEDIA ENGAGEMENT AND WEBSITE TRAFFIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppc167-c174, May-2023, Available at : http://www.jetir.org/papers/JETIR2305226.pdf