• Avinash Nandan

The project is an extensive report on how the Airtel Company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the products and the introduction of the Airtel Company. This report also contains the basic marketing strategies that are used by the Airtel Company for technology, promotion policy, advertising, collaboration, future prospect and government policies. The report includes some of the key salient features of market trend issues. In today’s world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Today’s market is enormously more complex. Hence forward, to thrive in the market, the corporation not only has to maximize its profit but also needs to please its consumers and should try to build upon from there.

"MARKETING STRATEGIES OF AIRTEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.e491-e496, May-2023, Available :http://www.jetir.org/papers/JETIR2305468.pdf

"MARKETING STRATEGIES OF AIRTEL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppe491-e496, May-2023, Available at : http://www.jetir.org/papers/JETIR2305468.pdf