• Ankita raj
• Dr mukul Shrivastava

Consumer behavior is the study of how individuals make decisions about purchasing, using, and disposing of goods and services. With the advent of the internet, the way consumers interact with businesses has changed dramatically. Online and offline experiences can differ in many ways, including the level of convenience, social interaction, and sensory engagement. In an online environment, consumers have access to a vast array of products and services with just a few clicks. They can easily compare prices, read reviews, and make purchases from the comfort of their own homes. Online shopping is convenient, and consumers can shop 24/7 without leaving their homes. However, they may miss the personal touch of a sales associate, the ability to try products before buying them, or the social interaction of shopping with friends or family. In contrast, offline shopping provides consumers with a sensory experience that cannot be replicated online. They can see, touch, and feel products in real life, which can help them make more informed purchasing decisions. Offline shopping also provides social interaction with friends and family, as well as the opportunity to receive personalized recommendations and advice from sales associates. However, offline shopping may be less convenient, requiring travel and time spent in stores. Overall, consumer behavior is influenced by a wide range of factors, including convenience, social interaction, sensory engagement, and personal preferences. As such, businesses must consider these factors when developing their marketing strategies and creating experiences for their customers. A well-designed online and offline experience can provide consumers with the best of both worlds and help businesses succeed in today's competitive marketplace.

Online vs offline shopping experience research

"Consumer behaviour experience online vs offline research paper ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.f84-f91, May-2023, Available :http://www.jetir.org/papers/JETIR2305515.pdf

"Consumer behaviour experience online vs offline research paper ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppf84-f91, May-2023, Available at : http://www.jetir.org/papers/JETIR2305515.pdf