• Rohit Raj

Taking into consideration India's specific conditions, this research examines the potential growth of Internet marketing in the nation. Several strategies are examined that can help marketers make the most of the Internet to expand their companies' customer bases. There is concurrent investigation of the different ISPs, with particular attention paid to pricing plans, network architecture, and similar topics. The study examines the current use pattern in India, its historical development, and the reasons that have led to its rising popularity. Both the advantages and disadvantages of internet advertising are discussed, as well as best practises for maximizing your ROI. The Indian dot-com sector is also.

"SCOPE OF E-MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.f192-f196, May-2023, Available :http://www.jetir.org/papers/JETIR2305530.pdf

"SCOPE OF E-MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppf192-f196, May-2023, Available at : http://www.jetir.org/papers/JETIR2305530.pdf