• Rohit Kumar

As a part of M.B.A I am doing my training at the dealership of HONDA MOTORCYCLES & SCOOTERS LTD. Named as PRAKASH AUTOMOBILES. The tremendous progress of science and technology has allowed the automobile industry to grow swiftly over the world. They had reached the status of a need in today's culture. In India, only about 5-10 companies produce motorcycles and scooters. Due to the increased degree of competitiveness in today's market, firms must contend with extremely difficult conditions. Honda is the undisputed leader in two-wheeled bikes. It provides an excellent service at a reasonable cost. Products from all corners of the globe are available here. Each of them established a profitable business in India on their own in 2001. Even though they've only put out five products so far, they've all met with tremendous success in the Indian market. The updated and sporty HONDA UNICORN and HONDA SHINE have recently been introduced. My experience with Honda goods over the past two years has led me to believe that they are the best on the market. The company's designers took into account the irregularities of Indian roads, heeded the recommendations of pleased customers, and put the convenience of riders first.

"MARKETING STRATEGY OF HONDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.f209-f212, May-2023, Available :http://www.jetir.org/papers/JETIR2305532.pdf

"MARKETING STRATEGY OF HONDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppf209-f212, May-2023, Available at : http://www.jetir.org/papers/JETIR2305532.pdf