• ASHISH

This study set out to assess how viewers of Forever Living cosmetics commercials felt about making a purchase. The primary purpose of this research was to provide a comprehensive inventory of the promotional venues used by Forever Living. determine how commercials influence consumers' buying decisions and how different commercials stack up against one another. The study was place in Dar es Salaam's Kinondoni area. Primary and secondary sources of information were utilised. Primary data was collected by questionnaires, interview guides, and in-person observations. Secondary information was gleaned from the read materials. Using a case study methodology, one hundred people were surveyed. Advertising, the author concludes, has a significant effect on customers' tendency to make purchases because it captures their attention, piques their interest, and motivates them to want to buy. Events, word of mouth, periodicals, Facebook, DVDs, trade exhibits, T-shirts, and websites are all ways that Forever Living advertises their wares. Benefits, price, quality, ingredients (materials from which the product is created), quantity, testimonial, packaging, name, and colour are only few of the factors that have been demonstrated to influence customer choices in favour of Forever Living cosmetics. Because of the advertisements, more people will learn about the products and consider buying them. The author of the research recommends that the company advertise in Kiswahili, adapt its campaigns to the local setting, and provide customers accurate and transparent product information rather than relying on flashy ads. Ads also need to do a better job of highlighting the benefits of the product.

"INFLUENCE OF ADVERSTISMENT ON CONSUMER BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.f239-f243, May-2023, Available :http://www.jetir.org/papers/JETIR2305535.pdf

"INFLUENCE OF ADVERSTISMENT ON CONSUMER BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppf239-f243, May-2023, Available at : http://www.jetir.org/papers/JETIR2305535.pdf