• Abhinav Sharma

The look at the customer nation is a crucial element of advertising and marketing, and it plays a critical position in the achievement of any products or services. The Tata Magic Iris is a famous mini-truck that has been designed to cater to the needs of small groups and local transport offerings. This examination targets to apprehend the consumer belief of Tata Magic Iris and its marketing strategies. The research turned into conducted the use of each number one and secondary sources. The primary records turned into amassed through a survey carried out by many of the Tata Magic Iris clients, even as the secondary records turned into amassed from published reviews and online assets. The survey become conducted amongst a pattern length of 500 customers throughout exclusive regions in India. The respondents had been asked about their revel in the Tata Magic Iris, their notion of the product, and the elements that stimulated their selection to buy it. The effects of the study showed that most of the people of the respondents were satisfied with the overall performance of the Tata Magic Iris. They determined the automobile to be reliable, efficient, and cost-powerful, making it a perfect choice for small companies and neighborhood delivery services. The respondents additionally appreciated the car's design and functions, which made it clear to maneuver through slim streets and congested areas. The look also discovered that the advertising strategies used by Tata cars were effective in developing emblem attention and producing demand for the Tata Magic Iris. The agency targeted selling the automobile's capabilities and advantages, highlighting its sturdiness, gas efficiency, and coffee upkeep fees. The marketing campaigns also targeted specific consumer segments, including small business owners and neighborhood delivery offerings, to create a gap market for the Tata Magic Iris. However, the study additionally recognized regions in which Tata automobiles may want to improve its advertising and marketing techniques. The respondents recommended that the enterprise should boom its visibility thru greater-centered marketing and promotional activities. they also advocated that Tata cars may want to improve its after-income provider and help, which could assist to construct purchaser loyalty and beautify the general consumer revel in. In end, the examination of consumer belief in the Tata Magic Iris marketing has found that the car is properly appreciated by way of its customers, who appreciate its reliability, efficiency, and fee-effectiveness. The observation has additionally proven that Tata vehicles have been a success in creating brand focus and generating demand for the Tata Magic Iris via its powerful marketing techniques. but, the observation has additionally diagnosed regions for development, which the business enterprise can paint directly to decorate its advertising and marketing techniques and enhance the general customer’s enjoyment.

Customer perception

"STUDY ON CUSTOMER PERCEPTION OF TATA MAGIC IRIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.f550-f557, May-2023, Available :http://www.jetir.org/papers/JETIR2305582.pdf

"STUDY ON CUSTOMER PERCEPTION OF TATA MAGIC IRIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppf550-f557, May-2023, Available at : http://www.jetir.org/papers/JETIR2305582.pdf