• Nidhin Johny
• Dr. Jitha G Nair

With the development of technology, we are now witnessing online platforms succeeding in the financial sector. Access to the stock market has significantly increased due to website portals and mobile trading applications. Nearly every month, a brand-new mobile trading app is released, and numerous new traders and investors have entered the market. Now that trading is possible on cell phones, both institutional and retail clients have increased. The different features available in the trading app makes the investors take decisions quickly, that is, it makes them an active learner. Therefore this research has attempted to understand whether the features of the trading app makes the inventors take decisions quickly, that is whether the mobile trading app makes the investor an active learner or a reflective learner. This study is used to analyze the effect of different features of trading app UI in investor’s decision making. For this purpose three different mobile trading apps like Zerodha, Upstock, Groww were selected and three different sets of Questionnaires were prepared in-order to analyze which trading app is perceived as the best among them by the users.

User Interface (UI), User Experience (UX), Investor Behavior, Trading App

"A STUDY ON THE IMPACT OF USER INTERFACE OF TRADING APPS ON INVESTMENT BEHAVIOR ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.g447-g451, May-2023, Available :http://www.jetir.org/papers/JETIR2305666.pdf

"A STUDY ON THE IMPACT OF USER INTERFACE OF TRADING APPS ON INVESTMENT BEHAVIOR ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppg447-g451, May-2023, Available at : http://www.jetir.org/papers/JETIR2305666.pdf