• DR. AVTAR DIXIT
• SAHADEV SINGH TOMAR

Direct selling Industry is a very fast growing industry of India and rapid hike is expected in future years. According to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI), the direct selling industry in India was valued at $2.47 billion in 2019, and is expected to grow to $8.96 billion by 2025. During the 1950s and 1960s, many international direct selling companies such as Amway, Avon, and Tupperware began to enter the Indian market. However, the direct selling industry in India faced many challenges and controversies during this period, including issues with pyramid schemes, illegal money circulation schemes, and fraudulent practices.To address these challenges, the Indian government enacted the Prize Chits and Money Circulation Schemes (Banning) Act in 1978, which prohibited pyramid schemes and other fraudulent practices in the direct selling industry. As a result, government has taken action against the direct selling industry and announces to stop the operations of all direct selling companies working in India in 2012. Later on, the IDSA and FDSA worked the government to developing and implementing the effective guidelines for the smooth running of the industry. This research paper is trying to represent the contribution of both the bodies in the development, promotion and monitoring the direct selling industry.

Keywords: IDSA, FDSA, Direct Selling.

"CATALYTIC ROLE OF IDSA & FDSA IN PROMOTING DIRECT SELLING INDUSTRY IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.h58-h66, May-2023, Available :http://www.jetir.org/papers/JETIR2305710.pdf

"CATALYTIC ROLE OF IDSA & FDSA IN PROMOTING DIRECT SELLING INDUSTRY IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. pph58-h66, May-2023, Available at : http://www.jetir.org/papers/JETIR2305710.pdf