• Md. Kamruzzaman

Bangladesh is a country producing many fruits such mango, banana, litchi, papaya, guava, jackfruit, pine apple etc. But due to some reasons these types of fruits are not being exported in other countries of the world. However, the present study has conducted to identify the supply chain management system of fruits in Bangladesh, to find out the problems of supply chain management system of fruits in Bangladesh and to provide policy recommendations to overcome the problems of supply chain management system of fruits in Bangladesh. The study was conducted at 6 districts in Bangladesh. Rajshahi district, Dinajpur district, Tangail district, Jessore district, Narsingdi district and Dhaka district. Because Rajshaih is famous for mango and guava cultivation, Dinajpur is famous for litchi cultivation, Narsingdi is famous for banana cultivation, Jessore is famous for papaya cultivation and Tangail is famous for pineapple cultivation. Dhaka district has selected because most of the fruits come in different wholesale markets like Karwanbazar, Jatrabari, Sambazar, Babubazar etc. From the result it was found that certain problems may exist in this fruit supply chain management system such as numerous stakeholders like farmers, small and medium wholesalers, transporters, retailers and end customers. Poor packaging, poor handling methods and marketing system cause high post-harvest loss of the fruits. Transportation systems for fruits are not so scientific and for this reason post harvest loss occur. Transportation cost is also high due to manmade problems. Price hike is also a problem for the consumers’ level. Farmers have very few knowledge on fruit supply chain management system, fruit marketing management. Due to lack of linkage with regional market, consequently reduces farmers’ income. On the other hand, in Bangladesh it has been found that the intermediaries in the market are small in number but they are organized. So they dominate farmers and force them to sell fruits at a lower price as the farmer has no way to bring back the fruits from the market as it involves extra cost. One of the most important reasons for not getting the best price is the involvement of local broker and wholesaler organization’s dominance. But there are selected financial difficulties and avoidable activities which increase the ultimate product price. Fruit supply chain management system studies provided valuable insights into the supply chain structure, market actors, intermediary’s activities, their operations, value adding, price and profit margin movement of the existing supply chain management system. The fruit supply chain management has its particular structure and special demand. The study is mainly focused on the investigation of the product flow from the farmer through various marketing intermediaries to the consumers. This study primarily identifies the market intermediaries between the farmers and the consumers and their activities in the supply chain. From the result it was also found that latest technologies of post harvest are also unavailable in Bangladesh.

Supply Chain, Management, Fruits, Marketing, Agro products, Bangladesh

"Supply Chain Management System of Fruits in Bangladesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.h83-h95, May-2023, Available :http://www.jetir.org/papers/JETIR2305714.pdf

"Supply Chain Management System of Fruits in Bangladesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. pph83-h95, May-2023, Available at : http://www.jetir.org/papers/JETIR2305714.pdf