• Allan Okwenda Asola
• Dr. Simeyo Otieno PhD
• Prof. Maria Onyango PhD

Review of literature on the financial performance of Kenyan insurance firms has shown a declining trend over the last few years. Insurance cover plays key role in the sustainability of life sustaining programmes and processes. The downward trend of the insurance sector and its declining motivated this study to investigate the relationship between firm size and financial performance proxied by Return on assets and Return on Equity. The purpose of this study is to explore the influence of firm size on financial performance of listed insurance firms in Nairobi Securities Exchange in Kenya. In this study, data of six insurance firms that were active in Nairobi Securities Exchange (NSE) between the years 2009 to 2018 had been used. The indicators of financial performance are Return on Assets and Return on Equity, have been used whereas Natural logarithm of Total Assets had been used as the indicator of firm size. The study used cross-sectional research design. Secondary data extracted from the Audited financial statements and was used to compute the relevant ratios. Simple regression analysis was used in estimating the research model. Correlation and regression methods have been used in the empirical analysis. The finding revealed a positive relationship between firm size and financial performance of listed insurance firms at the NSE.

Insurance, firm size, financial performance, ROE, ROA, NSE.

"Firm Size and Financial Performance of Insurance Companies Listed at NSE, Kenya", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.h634-h643, May-2023, Available :http://www.jetir.org/papers/JETIR2305780.pdf

"Firm Size and Financial Performance of Insurance Companies Listed at NSE, Kenya", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. pph634-h643, May-2023, Available at : http://www.jetir.org/papers/JETIR2305780.pdf