• Neha Saroj
• Anurag Kumar
• Tarachand sah
• Siddharth Kumar
• Praveen kumar

The drivers for electronic commerce are both technological (under the tremendous pressure of innovation) and business oriented. This paper will highlight some guidelines for companies who are entering into E-commerce to create an E-commerce strategy or who already have an E-commerce presence to revise their existing strategy. E-Commerce is now seen as a reality for many businesses and a normal part of a business plan. The immediate benefits, in terms of cost savings, efficiencies and enhanced profitability are clear at every stage in the supply chain. Adopting e- business is no longer a competitive advantage, but a normal business process, without which an enterprise is unlikely to survive in the new economy. Year 2000 saw many Dot-com companies built up and many companies going into E-commerce however now it is a different story, more and more companies are failing, and investors are becoming cautious to invest money into Internet ventures. There is more cash needed then was expected. Some of them had to get on the bandwagon as everybody else were and didn’t want to be left behind, and now that the bubble has burst they are facing the consequences. This paper will aim to help companies to realize what they need to follow to have a successful business if they plan well and have a good strategy. Executives of successful E-commerce companies need to be strategic thinkers focusing on customers, markets, and competitive positioning, as well as on internaloperations. Determination of a suitable E-commerce strategy begins with identification of the opportunities and risks. The task of tracking the changing environments, understanding customer groups, requires formulating strategies and planning their implementation. In order to develop an e-commerce website, a number of Technologies must be studied and understood. These include multi-tiered architecture, server and client side scripting techniques such as programming language (such as PHP), relational databases (such as MySQL). In this project, the main aim is to demonstrate that with better interaction features in laptops and smartphones web sites could improve sales over the net.

E-commerce, Business, Commerce, Popularity, Service.

"E-COMMERCE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.i633-i642, May-2023, Available :http://www.jetir.org/papers/JETIR2305906.pdf

"E-COMMERCE ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppi633-i642, May-2023, Available at : http://www.jetir.org/papers/JETIR2305906.pdf