• Taseer Ahmed
• Ishan Kohli
• Pawan Kumar

Bhaderwah is a small valley-town situated 210 kilometres from Jammu and 30 kilometres from district headquarter, is predominantly hilly and has a temperate environment. Bhaderwah provides visitors with a variety of picturesque landscapes, meadows, little lovely valleys, bright local fairs, an important festival atmosphere, and a distinctive mosaic culture. The city also enjoys very favourable summer temperatures that range from 18 to 32 degrees. The region, also known as Chhota-Kashmir / Mini- Kashmir, is known for its enthralling natural beauty. Bhaderwah is one of many undiscovered locations in Jammu that are still unknown to visitors. The current study is an empirical analysis to identify several barriers to the promotion of tourism in Bhaderwah. The study further focused on the potentiality of tourism and suggests various strategies for the promotion of tourism in the Bhaderwah.

Tourism, Bhaderwah, Valley, Potential, Eco- tourism, Cultural Tourism, Pilgrimage Tourism

"TOURISM IN THE BHADERWAH VALLEY: POTENTIAL AND CHALLENGES, A CASE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.i823-i831, May-2023, Available :http://www.jetir.org/papers/JETIR2305933.pdf

"TOURISM IN THE BHADERWAH VALLEY: POTENTIAL AND CHALLENGES, A CASE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppi823-i831, May-2023, Available at : http://www.jetir.org/papers/JETIR2305933.pdf