• Dr. Neelam Saini

ABSTRACT Vocal for Local is vital for rural India’s skilled workforce, which creates an opportunity to boost their products on the global platform and to support the Indian economy at the grassroots level, which would be helpful for self-reliance. By "Vocal for Local," our Prime Minister has appealed for buying local products, which would support the local business players, manufacturers, markets, and supply chain managers that could provide a global identity to local entrepreneurs. During the period of lockdown in the COVID-19 pandemic, it also helped the local vendors, producers, and service providers, which has helped us survive in the abnormal condition. Vocal for local gives unambiguous status to the domestic industries and the small-scale Kirana stores. In this time, where we are struggling to maintain liquidity and regular cash flow, the local movement can also be seen as an impetus to reawaken demand and, hence, throw a lifeline to the small and marginal domestic industries that are struggling to survive in the wake of the pandemic. The objective of the study is to analyse the importance of ‘Vocal for Local’ programme for infant and small and medium enterprises, and the second objective defines how the local for vocal programme is helpful for global trade, especially with Southeast Asian nations. In order to provide a global identity to local enterprises as well as products, the Indian government has launched a delightful programme named "Vocal for Local," which would support the Skill India Mission as well as the Make in India Mission programme for economic growth. KEYWORDS: Vocal For Local, Make In India, Skill India, Balance Of Trade, Skilled, Employment, Atmanirbhar Bharat, Etc.

"VOCAL FOR LOCAL IS SIGNIFICANT FOR ECONOMIC GROWTH THROUGH TRADE WITH ASEAN NATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.i872-i876, May-2023, Available :http://www.jetir.org/papers/JETIR2305938.pdf

"VOCAL FOR LOCAL IS SIGNIFICANT FOR ECONOMIC GROWTH THROUGH TRADE WITH ASEAN NATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppi872-i876, May-2023, Available at : http://www.jetir.org/papers/JETIR2305938.pdf