• Aman Pratap Singh

The primary goal of sales promotion is to enhance product sales in the near term through changing the buying habits of consumers. There is a wide variety of sales marketing strategies that may be used to best reach certain demographics. In order to accomplish these goals, a sales marketing plan has to be developed. The manager's decisions on which parties to work with, which sales promotion strategies to use, how to put those strategies into action, and how to evaluate their overall success may all be informed by a well-developed sales promotion plan. Today's product managers are under extreme pressure to increase sales volume in an era of hyper competitiveness that has transformed the market into a promotional battleground. As a short-term sales technique, sales promotion is relied on by most businesses. Most modern marketers, whether they are manufacturers, wholesalers, brokers, retailers, or charities, use sales promotion methods. Currently, the majority (74%) of an FMCG firm's marketing spending goes into sales promotions. When combined with advertising, personal selling, and other forms of promotion, sales promotions tend to be more successful. Although there is a wide variety of methods that may be used for sales promotion, the most popular and successful ones are consumer promotion tools, trade promotion tools, and business promotion tools. This article makes an effort to examine the impact of sales promotion on FMCG buyers in India.

"SALES PROMOTION AND MARKETING AT GODREJ & BOYCE MFG.CO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.k402-k408, May-2023, Available :http://www.jetir.org/papers/JETIR2305A57.pdf

"SALES PROMOTION AND MARKETING AT GODREJ & BOYCE MFG.CO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppk402-k408, May-2023, Available at : http://www.jetir.org/papers/JETIR2305A57.pdf