• Lokesh Jain
• Manasi Padhi
• Dr. K. Balanaga Gurunathan

This research study aims to explore the significance of financial risk management in Amazon and Microsoft, focusing on the various financial risks they face and their impact on financial performance. The study also investigates the strategies employed by these companies to manage these risks and enhance their resilience during economic and financial crises. Additionally, the role of technology, particularly artificial intelligence and machine learning algorithms, in forecasting and managing financial risks is examined. By analysing historical financial statements and calculating financial risk ratios and gross margins, this study aims to determine the relationship between financial risk management and profitability in Amazon and Microsoft. The findings of this research provide valuable insights into the importance of financial risk management in multinational companies and offer practical recommendations for effective risk management and sustainable growth.

Artificial Intelligence, Financial Risk Management, Financial Risk Ratios, Forecasting

"Significance of financial risk management in Amazon and Microsoft", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.l152-l166, May-2023, Available :http://www.jetir.org/papers/JETIR2305B23.pdf

"Significance of financial risk management in Amazon and Microsoft", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppl152-l166, May-2023, Available at : http://www.jetir.org/papers/JETIR2305B23.pdf