UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 10 Issue 5
May-2023
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2305C59


Registration ID:
517775

Page Number

m419-m424

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Title

Exploratory research on Marketing strategies used by Bisleri

Authors

Abstract

The purpose of this research paper is to study and understand various marketing strategies used by Bisleri - The household name for water in India. Bisleri is also the oldest water brand, competing in the market for over 58 years. In the paper you will find an overview of the global water bottled industry and learn the competitiveness among brands, further, you can learn about the water bottled industry in India. Further, we understand the 4p’s of marketing used by Bisleri with examples. Lastly, we analyze various marketing campaigns and advertisements run by Bisleri. This report gives an overview of the bottled water industry with learning about specific campaigns run by Bisleri.

Key Words

Bisleri, marketing, strategy, ad campaign, water-industry,

Cite This Article

"Exploratory research on Marketing strategies used by Bisleri", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.m419-m424, May-2023, Available :http://www.jetir.org/papers/JETIR2305C59.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Exploratory research on Marketing strategies used by Bisleri", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppm419-m424, May-2023, Available at : http://www.jetir.org/papers/JETIR2305C59.pdf

Publication Details

Published Paper ID: JETIR2305C59
Registration ID: 517775
Published In: Volume 10 | Issue 5 | Year May-2023
DOI (Digital Object Identifier):
Page No: m419-m424
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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