• Dhrumil Gada

The report provides readers a better understanding of “marketing analytics:” and uncovers various steps and processes involved to be a better analyst. We understand the actual meaning of marketing analytics and what problems does marketing analytics solace per se. You also learn basics on how to analyze your own projects and attempts at marketing analytics, whereas you get a brief on how to calculate the return on investment. As marketing can be very expensive and unless you know the ROI it would be impractical to keep on pumping money. Lastly, we understand the realm of digital marketing analytics.

marketing analytics, strategy, Digital Analytics

"Use of analytics in marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.m540-m543, May-2023, Available :http://www.jetir.org/papers/JETIR2305C76.pdf

"Use of analytics in marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppm540-m543, May-2023, Available at : http://www.jetir.org/papers/JETIR2305C76.pdf