• Ritu Verma
• Prof. P.K.Ghosh

This study titled as “An analysis of milk and milk products consumption in Prayagraj city” was conducted to analyze the consumption expenditure of milk and milk products for various groups i.e. income, occupation and family size. Because it is observed that these groups have a significant impact on consumption expenditure of milk and milk products. The primary data has been collected from consumer respondent by personal interview method. A simple descriptive statistics was applied to find out respondents expenditure on milk and milk according to their income, family size and occupation .It is found that 35% of respondent from all groups are spending between Rs.801-1500 and 35.83% of respondent belongs to lower income group (up to Rs.20000). Occupation wise analysis shows that 41.37% respondent from government employee group are spending between Rs.801-1500 and 34.48 % of respondent from Business& retailor group are spending above Rs.2200 while 68.18% respondent belongs to unskilled worker group are spending up to Rs.800.

Consumption pattern, milk and milk products, income group, expenditure group, occupation group

"AN ANALYSIS OF MILK AND MILK PRODUCTS CONSUMPTION IN PRAYAGRAJ CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.o399-o404, May-2023, Available :http://www.jetir.org/papers/JETIR2305F51.pdf

"AN ANALYSIS OF MILK AND MILK PRODUCTS CONSUMPTION IN PRAYAGRAJ CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppo399-o404, May-2023, Available at : http://www.jetir.org/papers/JETIR2305F51.pdf