• Dr. Mallikarjuna B
• Nil

The AI technology is expected to be an economic boost by increasing GDP through investment returns. The technology is slowly replacing human functions of marketing such as communication, making it easier to perform and improve on other tasks. Therefore, it is a descriptive study will analyze the importance of AI in digital marketing for companies today, looking at primary and secondary data to develop a clear analysis of the state of marketing today. Also the present paper will provide an in-depth view of how technology is affecting the marketing sector in the modern economy.

Investment Artificial Intelligence. GDP

" Use of Artificial Intelligence in Marketing: Issues and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.o719-o724, May-2023, Available :http://www.jetir.org/papers/JETIR2305F92.pdf

" Use of Artificial Intelligence in Marketing: Issues and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppo719-o724, May-2023, Available at : http://www.jetir.org/papers/JETIR2305F92.pdf