• Gulshankumar Manoj Singh
• Nayna Gawali
• Divya Kharade
• Aishwarya Mule
• Soniya Rajpurohit

Search engine optimization is a strategical technique to take a web document in top search results of a search engine. Online presence of an organisation is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use (Say; PhD in web technology) rather than searching the organisation name, and if the page link comes in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for an organisation. Google is most user friendly search engine proved for the Indian users which give user oriented results .In addition, most of other search engines use Google search patterns so we have concentrated on it. So, if a page is optimised in Google it is optimised for most of the search engines

Search engine optimization, SEO, Google optimization, On page optimization, Off page optimization, Image optimization, URL structure optimization

"Search Engine Optimization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.p307-p312, May-2023, Available :http://www.jetir.org/papers/JETIR2305G42.pdf

"Search Engine Optimization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. ppp307-p312, May-2023, Available at : http://www.jetir.org/papers/JETIR2305G42.pdf