• Mr. Vipin Kumar
• Mr. Sameesh Khunger

Millions of people use social media every day to interact and communicate, and it has developed into a significant market where companies can promote and sell their goods. posting marketing material, advertising goods, etc. Many professionals, small business owners, large retailers, and giant company houses fail to see the importance of social marketing. Social media marketing means simply all marketing activities through social media like promotion, selling, advertising and after-sale services carried out with the help of social media. The main objective of the study is to examine the impact of social media on consumer behaviour. The results show that Social media influence consumer decision-making to a large level and this influence is increasing day by day.

Social media, Consumer, Buying, Behaviour.

"Impact of Social Media on Consumer Buying Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.e251-e258, June-2023, Available :http://www.jetir.org/papers/JETIR2306463.pdf

"Impact of Social Media on Consumer Buying Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppe251-e258, June-2023, Available at : http://www.jetir.org/papers/JETIR2306463.pdf