• Dr. Rupesh Bhavsar
• Dr. Khushboo Chouhan

Purpose: The Indian auto industry is taking on new advances to upscale its businesspost-pandemic. Data driven innovation assumes a significant part in the business.Businessmechanization alludes to the utilization of programming projects to computerize repetitive activities, liberatingup faculty for higher-esteem work. Business process computerization, automated processcomputerization, and simulated intelligence fuelled robotisation are totally remembered for this. Auto producersare not simply restricting advanced innovations to their plants and vehicles. They are attempting tocomputerize different angles, like showroom, deals, and client assistance. The carindustry is going through computerized change at an exceptionally quick rate. The primary justification forproducers to settle on computerized change is reserve funds on cost, client maintenance, andincreasing tasks. One such industry in the nation is Maruti Suzuki India Limited, whichhas been coordinating computerized advancements into many pieces of its production network in both metropolitan andrustic areas. Determined to distinguish new abilities, and speculation open doors, andfinding contemporary arrangements involving information and leap forwards in the fields of simulated intelligence, and other related innovations, the organization as of late committed just about 21Crore towards computerized change. Design/Methodology/Approach: Numerous computerized drives are taken up by Maruti Suzuki India Ltd. to guarantee that the client venture is advanced and self-administration situated. This paperfeatures the change in outlook in the business concerning Maruti Suzuki India Ltd. because of its development. With the end goal of the review, optional information is gathered through different sourcesfor example, diaries, research articles, paper articles and sites of Maruti Suzuki India Ltd. furthermore, different endeavours. Findings/Result: The review features the imaginative practices that have been embraced at Maruti Suzuki India Ltd. The paper makes sense of how computerized change goes about as an empowering agent inworking on the matter of the organization. The organization has had the option to anticipate and gauge itsdeals and accomplish its objectives as a result of computerized change. The organization givesupkeep of all vehicles across all sections - the mystery being moving concentration frompreventive upkeep to prescient support. The organization's image worth and total assetshave expanded to inconceivable levels. Originality/Value: This paper concentrates on the organization's general execution as far asconveying consumer loyalty to every one of its partners. Paper Type: Exploration Contextual investigation in view of Industry Examination.

Maruti Suzuki India Limited Ltd., Development, Business Mechanization, Client Relationship, Advanced Innovation, Vehicle Industry, Industry Investigation.

"An Innovation in the Indian Automobile Industry with special reference to Maruti Suzuki Limited India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.i55-i65, June-2023, Available :http://www.jetir.org/papers/JETIR2306808.pdf

"An Innovation in the Indian Automobile Industry with special reference to Maruti Suzuki Limited India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppi55-i65, June-2023, Available at : http://www.jetir.org/papers/JETIR2306808.pdf