• Shantanu Raman
• Dr. Sibichan Matthew

The tough issue of counterfeiting of branded goods has major implications for governments, corporations, and consumers everywhere in the world in terms of the economy, security, and health. According to estimates, the production of counterfeit goods on a significant scale each year amounts to a multi-billion dollar industry. Since counterfeiting is an increasingly high-tech crime, there must be high-tech solutions to stop and discourage the practice. The important issues in this field, including the implications for anti-counterfeiting applications are briefly described and addressed in the present study. The authors have applied anti counterfeit strategies like technological solutions, managerial solutions and institutional solutions to deal with counterfeiting. Numerous technological options are available to safeguard ownership rights and lawful supply chains. The market for anti-counterfeiting technology is large and complicated, nevertheless. Information regarding the technologies is difficult to find as they develop quickly. The Anti-Counterfeiting Technology Guide (also known as the ACT Guide) can help in this situation. It covers all of the primary anti-counterfeiting technologies now available on the market, provides a concise explanation of each, outlines their key traits, and quickly lays down the implementation requirements. Trademark Act, Copyright Act, Patents Act, Design Act, IT Act, Drugs and Cosmetics Act, Food Safety and Standard Act, etc. are some of the laws that make up the legal framework. In this study we conclude that Government and non-government organizations will be able to create policies and plans using the knowledge gained from the research. These tactics will aid in solving the issues facing struggling businesses and provide guidance for putting an end to countrywide counterfeiting.

Counterfeit; Anti-counterfeit; Non-Government Organization; RFID; Copyright Act; Patent Act.

"Systematic Review of Various Anti Counterfeit Strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.i289-i298, June-2023, Available :http://www.jetir.org/papers/JETIR2306833.pdf

"Systematic Review of Various Anti Counterfeit Strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppi289-i298, June-2023, Available at : http://www.jetir.org/papers/JETIR2306833.pdf