• Shantanu Raman
• Dr. Sibichan Mathew

The purpose of this study was to examine the research work done on eCommerce counterfeit frauds pertaining to three areas. The study explores the concept of "Perils of eCommerce transactions" as "Customer Victimization, Brand Reputation Loss." Consumer safety in eCommerce transactions is of the highest importance. This is because it may have a negative impact on fair competition and the free flow of accurate information in the marketplace. Customers as a counterfeit victim in the era of eCommerce is a growing reality. Propositions were deduced from the assessment of literature and hypotheses in the 24 papers included in the research for this critical evaluation. The author of this article wrote the propositions in a way that allows for flexibility in generating hypotheses. We found five propositions that might be utilized as a foundation for future study and eventually developing a theory or model. Information connected to eCommerce counterfeit scams was collected, collated, and presented to provide readers with a more thorough and up-to-date picture of the problem. Research gaps and omissions were identified, generating new research questions. Customer victimization is a reality. It is high time that the brand and eCommerce platforms realize the potential loss to them.

Counterfeiting, Victimization, Brand & Marketplace Reputation

"PERILS OF ECOMMERCE TRANSACTION FOR CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.i394-i407, June-2023, Available :http://www.jetir.org/papers/JETIR2306843.pdf

"PERILS OF ECOMMERCE TRANSACTION FOR CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppi394-i407, June-2023, Available at : http://www.jetir.org/papers/JETIR2306843.pdf