• Soumya Ranjan Swain

This study investigates the effectiveness of social media in marketing for Flipkart and Amazon in 2023, with a special focus on the state of Odisha. As social media platforms continue to gain popularity and play a significant role in shaping consumer behavior, understanding their impact on e-commerce giants like Flipkart and Amazon is crucial for their marketing strategies. The research examines the utilization of social media channels, such as Facebook, Instagram, Twitter, and YouTube, by these companies to engage with customers, build brand awareness, and drive sales. The study also evaluates the specific strategies employed by Flipkart and Amazon to target the market in Odisha and the effectiveness of these strategies in terms of customer acquisition, retention, and satisfaction. Through a combination of qualitative and quantitative analysis, including surveys and interviews, this research aims to provide insights into the role of social media in marketing for Flipkart and Amazon in Odisha and offers recommendations for optimizing their strategies in this region.

social media, marketing effectiveness, Flipkart, Amazon, e-commerce, Odisha, consumer behavior, brand awareness, customer acquisition, customer retention, customer satisfaction.

"EFFECTIVENESS OF SOCIAL MEDIA IN MARKETING FOR FLIPKART AND AMAZON ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.i716-i732, June-2023, Available :http://www.jetir.org/papers/JETIR2306879.pdf

"EFFECTIVENESS OF SOCIAL MEDIA IN MARKETING FOR FLIPKART AND AMAZON ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppi716-i732, June-2023, Available at : http://www.jetir.org/papers/JETIR2306879.pdf