• Dr. Suresh Kumar Eknath
• Dr. Sapan Kumar Sadual

Gastronomic tourism, the pursuit of unique and memorable culinary experiences, has emerged as a significant motivator for travel and a potential catalyst for economic growth. This research paper examines the potential of gastronomic tourism to boost regional economies, focusing on the case of Odisha, a state in eastern India renowned for its rich culinary heritage. By employing a mixed-methods approach, combining quantitative data analysis with qualitative interviews and surveys of tourists, local businesses, and policymakers, the study aims to assess the current state of gastronomic tourism in Odisha and identify opportunities for development. Findings reveal that Odisha's diverse and distinctive cuisine, rooted in its cultural and geographical context, offers a solid foundation for gastronomic tourism. However, challenges such as inadequate promotion, lack of infrastructure, and limited entrepreneurial support hinder its full potential. The paper proposes a multifaceted strategy to overcome these barriers, including targeted marketing campaigns, capacity building for local businesses, and public-private partnerships to improve infrastructure. It also highlights the importance of sustainable practices and community engagement in developing a successful gastronomic tourism sector. Overall, the study underscores the potential of gastronomic tourism as a powerful tool for regional economic development, with particular relevance for Odisha. By embracing this niche market and addressing the identified challenges, the region can capitalize on its culinary assets to drive tourism growth, generate employment, and foster socio-economic development.

Gastronomic tourism, Regional economies, Culinary heritage, Socio-economic development

"Gastronomic Tourism and Its Potential to Boost Regional Economies: A Study of Odisha", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.k131-k145, June-2023, Available :http://www.jetir.org/papers/JETIR2306A15.pdf

"Gastronomic Tourism and Its Potential to Boost Regional Economies: A Study of Odisha", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppk131-k145, June-2023, Available at : http://www.jetir.org/papers/JETIR2306A15.pdf