• Ms. Savita
• Dr. Varsha Goel
• Dr. Parmod Kumar

Purpose: With the increasing prominence of e-commerce, understanding the dynamics that help in making consumers’ decisions in physical stores is crucial for both retailers and marketers. The research paper aims to explore and analyse the key factors influencing the offline buying behaviour of consumers with reference to electronic goods specifically laptops, smartphones and smartwatches. The data was collected using structured questionnaire consists of twenty eight statements related to offline buying behaviour identified from extensive literature reviews. Principal Component Analysis (PCA) of EFA was used to extract factors and CFA was used to confirm these factors. Five prominent were extracted which reveals that assurance of product quality, a sense of belongingness because of personalised assistance, a reliable support system and factor of trust in offline shopping influence the consumer to buy through offline mode.

Offline shopping, buying behaviour, electronic goods

"A Study on factors influencing offline buying behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.k723-k731, June-2023, Available :http://www.jetir.org/papers/JETIR2306A95.pdf

"A Study on factors influencing offline buying behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppk723-k731, June-2023, Available at : http://www.jetir.org/papers/JETIR2306A95.pdf