• Dr. Priyanka Ranjan

The Indian market is characterized by a highly competitive and evolving business environment. Consumer behavior has changed dramatically as a result of technological breakthroughs, globalization, and easier access to the Internet. This presents both opportunities and challenges for businesses looking to market their goods internationally. Given the circumstances, it is imperative that businesses develop efficient marketing plans in order to increase the competitiveness of their products in the Indian market. The purpose of this study is to look into how marketing tactics can improve a product's competitiveness in India. The study utilizes a qualitative research methodology, employing data collection techniques that involve active listening and documentation of essential information, then reduction, visualization, and conclusion drawing as a means of data analysis.The research results imply that there are many chances for businesses to grow and succeed on a global scale in the global market. Nevertheless, companies must use effective marketing strategies due to the intense competition and intricate market dynamics.

Strategy, Globalisation, Marketing approach, Competitiveness,Technology.

"Strategic Marketing Strategies to Improve Product Competitiveness in the Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.l94-l100, June-2023, Available :http://www.jetir.org/papers/JETIR2306B12.pdf

"Strategic Marketing Strategies to Improve Product Competitiveness in the Indian Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. ppl94-l100, June-2023, Available at : http://www.jetir.org/papers/JETIR2306B12.pdf