• Dr.P.Lalitha
• Mrs. Meghana Jadhav

As technology is developing the buying behaviour of people is changing from traditional to digital mode .Digital marketing includes all the marketing efforts that use electronic devices or internet. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. Digital marketing is defined by use of numerous digital tactics and channels to connect with customers for promoting the business through products and services. For effective implementation of digital marketing and maximum returns, an organization needs to employ people having updated skill and knowledge in digital marketing and provide them training according to the digital marketing needs and requirements of the company. Right talent in the right place at right time plays a vital role in effective implementation of digital marketing. The present study includes the significance of digital marketing and proper employee engagement for effective digital marketing in the organization.

Digital Marketing, Employee engagement, Right Talent, digital tactics

"Employee engagement for Successful Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.a142-a145, July-2023, Available :http://www.jetir.org/papers/JETIR2307015.pdf

"Employee engagement for Successful Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppa142-a145, July-2023, Available at : http://www.jetir.org/papers/JETIR2307015.pdf