• Dr.A.MAHESWARI

AN INVESTIGATION ON ROLE OF COMMERCIAL BANKS IN RURAL CREDIT WITH REFERENCE TO COIMBATORE DISTRICT *Dr.A.MAHESWARI, Assistant Professor of Commerce, Department of Commerce with Professional Accounting and Accounting& Finance, Hindusthan College of Arts & Science, Behind Nava India, Coimbatore-642028. ********** ABSTRACT The present study focus on the Government has taken various regulatory measures to enable the banking system to play an important role in the economic development of the rural areas. One of the prominent measures is the expansion of rural commercial banks, which replaces class banking with mass banking. The second measure is to prioritize lending sectors, formulation of specific development programs and action plans to facilitate credit flow to the rural sectors. Despite these measures, about 36 per cent of the rural households are found to be outside the fold of institutional credit. It is observed, that the beneficiaries of rural community are facing many difficulties in availing credit in agriculture and allied activities. The non-availability of credit and other facilities leads them to migrate to urban areas. It creates lots of problems like congestion, scarcity of water, house, food and unemployment problems in the urban areas. KEY WORDS: RURAL, CREDIT, BANKING, SERVICES, CUSTOMER, ECONOMIC DEVELOPMENT AND FINANCE.

RURAL, CREDIT, BANKING, SERVICES, CUSTOMER, ECONOMIC DEVELOPMENT AND FINANCE

"AN INVESTIGATION ON ROLE OF COMMERCIAL BANKS IN RURAL CREDIT WITH REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.a718-a726, July-2023, Available :http://www.jetir.org/papers/JETIR2307088.pdf

"AN INVESTIGATION ON ROLE OF COMMERCIAL BANKS IN RURAL CREDIT WITH REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppa718-a726, July-2023, Available at : http://www.jetir.org/papers/JETIR2307088.pdf