• Vaishali Agrahari
• Dr. Ambrish

This study investigates the development of an effective marketing strategy for targeting teenage consumers in Prayagraj. Teenagers constitute a significant consumer segment with distinct characteristics and preferences. Understanding their behaviors, motivations, and decision-making processes is crucial for marketers to create targeted campaigns that resonate with this specific demographic. Through a combination of qualitative and quantitative research methods, this study explores the preferences, attitudes, and consumption patterns of teenage consumers in Prayagraj. Additionally, it identifies the most effective marketing channels, messaging strategies, and product attributes that influence their purchasing decisions. The findings of this study provide valuable insights for marketers and businesses aiming to create successful marketing strategies tailored to teenage consumers in Prayagraj.

marketing strategy, teenage consumers, Prayagraj, preferences, attitudes, consumption patterns, decision-making processes, marketing channels.

"A Study of Effective Marketing Strategy for Teenage Consumers in Prayagraj", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.c1-c14, July-2023, Available :http://www.jetir.org/papers/JETIR2307201.pdf

"A Study of Effective Marketing Strategy for Teenage Consumers in Prayagraj", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppc1-c14, July-2023, Available at : http://www.jetir.org/papers/JETIR2307201.pdf