• Dr. Harsha Dubey

This study examines the satisfaction levels of foreign and domestic tourists in the city of Prayagraj, with a focus on the influence of the tourism marketing mix. The tourism marketing mix consists of various elements such as product, price, place, promotion, people, process, and physical evidence, which collectively shape tourists' experiences and perceptions. The objective of this research is to understand how these marketing mix elements contribute to the satisfaction levels of tourists in Prayagraj, both from foreign and domestic backgrounds. The study findings reveal that the tourism marketing mix elements significantly impact the satisfaction levels of both foreign and domestic tourists. The quality of the tourism product, competitive pricing, convenient access to attractions, effective promotional activities, knowledgeable and friendly staff, efficient processes, and well-maintained physical infrastructure emerged as key factors influencing satisfaction.

Satisfaction level, foreign tourists, domestic tourists, tourism marketing mix, Prayagraj, product, price, place, promotion, people, process, physical evidence, survey, interviews, tourism industry, tourism officials, quality, pricing, access, promotion, staff, infrastructure.

"A Study of Satisfaction level among foreign and domestic Tourist with the help of Tourism Marketing Mix with Special Reference to Prayagraj", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.c55-c70, July-2023, Available :http://www.jetir.org/papers/JETIR2307208.pdf

"A Study of Satisfaction level among foreign and domestic Tourist with the help of Tourism Marketing Mix with Special Reference to Prayagraj", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppc55-c70, July-2023, Available at : http://www.jetir.org/papers/JETIR2307208.pdf