• Anukriti Agrawal
• Prof. Krishna Kumar Agarwal

The world of today has become exceedingly tumultuous and uncertain, with incremental changes taking place daily. The abbreviation VUCA, which stands for volatility, uncertainty, complexity, and ambiguity, is frequently used to describe this dynamic environment by the business press, media, corporate leaders, and academics worldwide. In reality, according to a study by the International Monetary Fund, the level of uncertainty in the world has risen sharply since the 2010s and will reach its peak in the last 60 years by the end of 2019.Additionally, the increased VUCA environment that organisations now face is a result of technological advancement, globalisation, and environmental factors. A VUCA-characterized world may cause a lot of confusion and worry, but CEOs cannot remain immobile and unresponsive to this change since it also presents new economic opportunities. To position the organisation for long-term success, leaders and business managers must restructure and create a strategic approach to a VUCA reality. This paper provides an overview of the concept of VUCA. It also focuses on prescriptive and descriptive schools of strategy with special emphasis on incrementalism. The study gives insights into strategies like scenario planning and roadmapping which are required to deal with the VUCA risks. It also identifies various themes and areas which needs consideration for surviving and thriving in the VUCA world. The findings of this study would add to the existing literature.

Volatility, Uncertainty, Complexity, Ambiguity, VUCA, Roadmapping, Incrementalism

"Strategic Management: Why and How to Revisit Organisational Strategy in VUCA conditions.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.c71-c80, July-2023, Available :http://www.jetir.org/papers/JETIR2307209.pdf

"Strategic Management: Why and How to Revisit Organisational Strategy in VUCA conditions.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppc71-c80, July-2023, Available at : http://www.jetir.org/papers/JETIR2307209.pdf