• Annamraju Priyanka

Facebook is the largest social media platform globally with billions of monthly active users world wide.The enormous amount of information generated and gathered on the Facebook platform is referred by the Facebook .The process of identifying the inconsistencies, incomplete data and updating them is called as Data Cleaning or Data Scrubbing. This process is applied for Facebook data .Network analysis technology applied for the Cleaned data. This technology allows for identification of Key nodes and their relationships and the measurement of Network properties. By using the network, our proposed approach determine who the key players are, comprehend how the community is organised, find out about hidden trends, and learn more about how the network is structured overall. A branch of network analysis known as "social network analysis" (SNA) focuses on understanding social interactions and relationships between people or organisations by identifying unique users.

Facebook data, Data Cleaning, Network Analysis, Social Network Analysis(SNA).

"A New Approach for Data Scrubbing in Social Networks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.c180-c184, July-2023, Available :http://www.jetir.org/papers/JETIR2307220.pdf

"A New Approach for Data Scrubbing in Social Networks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppc180-c184, July-2023, Available at : http://www.jetir.org/papers/JETIR2307220.pdf