• Vani Jain
• Dr.Bharat Bhati

In this Literature Review the view about the digital and social media marketing .The author focuses on the two concept that are important now days to fulfill the need of customer.Digital Marketing uses digital technologies and media to acheve marketing goals.These reviews aims to exmine the effect of various digital marketing tools that can significantly impact the business of the restaurant industry.Restaurants have used various facets of digital marketing to attract and influence customer decisions.The result indicates that social media ,online branding ,online advertisements and post-service quality have a significant impact on the competitiveness of the restaurant industry.This paper begins with an introduction of digital marketing and then it highlights the mediums of digital marketing,the difference between traditional and digital marketing.

Digital Marketing,Restaurant Industry,Brand Loyality,Business Strategy

"A Study of Digital Marketing and its impact on Brand Loyality with reference to Resturant Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.c347-c362, July-2023, Available :http://www.jetir.org/papers/JETIR2307241.pdf

"A Study of Digital Marketing and its impact on Brand Loyality with reference to Resturant Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppc347-c362, July-2023, Available at : http://www.jetir.org/papers/JETIR2307241.pdf