• Abhishek Dey
• Rikh Roy

The most preferred drink of India is tea which is loved by everyone rather be it on any occasion or any seasons. This study investigates factors that predict consumers’ perception on tea as a beverage with special reference to Guwahati City of Assam. Furthermore, this study also examines the buying behaviour of the consumers as what package do they prefer buying and how they consider the pricing of tea and value quality over price or not and also consumers’ attitude towards branded tea. India is 2nd largest producer of tea in the world and Assam plays the major role in the total contribution of tea in India. Questionaries was used to collect data from consumers from where we can analyse consumers perception on tea as a beverage and there buying behaviour and then tables, bar diagrams, charts were used for complete analysis.

"A study on consumer's perception on tea as a beverage with special reference to Guwahati City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.c876-c891, July-2023, Available :http://www.jetir.org/papers/JETIR2307297.pdf

"A study on consumer's perception on tea as a beverage with special reference to Guwahati City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppc876-c891, July-2023, Available at : http://www.jetir.org/papers/JETIR2307297.pdf