• Shantilal Jadhav
• Dr. Anand Deshmukh
• Dr. Preeti Sharma

The purpose of this research paper is to find out the impact of digital marketing Vs traditional marketing on purchasing behavior of consumers. Consumers are more likely than ever to conduct product research and make purchases online. Any company's marketing strategy must include a digital marketing strategy since it enables them to connect with clients where they are most active online. It's not the only tactic that can work, though. Because people want to buy in both brick-and-mortar and online establishments, traditional media is equally crucial. The manner in which messages are conveyed to customers distinguishes digital marketing from traditional marketing the most. In the first, messages are disseminated by a variety of media, including print, radio, television, billboards, and direct mail. The latter, on the other hand, uses digital channels like websites, social media, and email to communicate. The present study focuses on the impact of traditional & digital marketing factors responsible for purchasing behavior and decision-making on the purchase of white goods

Traditional Marketing, Digital marketing, White goods, Purchasing behavior, the impact of media

"An Overview of Digital Vs Traditional Marketing & Its Impact on White Goods in the Pune Region.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.c897-c906, July-2023, Available :http://www.jetir.org/papers/JETIR2307299.pdf

"An Overview of Digital Vs Traditional Marketing & Its Impact on White Goods in the Pune Region.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppc897-c906, July-2023, Available at : http://www.jetir.org/papers/JETIR2307299.pdf