• Prashant Yadav
• Dr. K. Pradeep Reddy

This systematic study explores emerging internet marketing practices in India, including emphasizing the advantages and disadvantages of tactics utilized in digital marketing. The study additionally looks at the appearance of internet marketing amid the global COVID-19 outbreak and its effects on overall customer buying habits. This report provides significant information about India's expanding digital marketing landscape by synthesizing academic pieces. The findings highlight the value of digital marketing inside the Indian context, with strategies including SEO, paid search, networking promotional activities, marketing via content, email, blogger marketing, etc. smartphones for marketing being investigated. The analysis also looks at how consumer behaviour changed during the pandemic, the emergence of e-commerce and online platforms, and the importance of personalization and targeted marketing. The report also discusses the difficulties organizations experience when adopting digital marketing tactics and suggests further research. Understanding developing digital marketing trends in India is critical for companies and marketers to navigate the changing environment, capitalize on opportunities, and successfully communicate with their target audience.

Digital Marketing, Emerging Trends, India, COVID-19, Consumer Behavior, Search Engine Optimization, SEO, Pay-Per-Click Advertising, PPC Advertising, Social Media Marketing, Content Marketing, Email Marketing, Influencer Marketing, Mobile Marketing, E-Commerce, Online Platforms.

"SYSTEMATIC LITERATURE REVIEW ON EMERGING DIGITAL MARKETING TRENDS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.d200-d206, July-2023, Available :http://www.jetir.org/papers/JETIR2307325.pdf

"SYSTEMATIC LITERATURE REVIEW ON EMERGING DIGITAL MARKETING TRENDS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppd200-d206, July-2023, Available at : http://www.jetir.org/papers/JETIR2307325.pdf