• Mst. Shumshunnahar, Ph.D
• Md. Ruhul Amin, Ph.D

The purpose of this research is to investigate Bangladeshi citizens' happiness with UP in order to identify the institutional aspects that contribute to such satisfaction. The impact of various demographic factors on participants' levels of contentment has also been investigated. Quantitative and qualitative approaches were employed in this study. Adult citizens of 10 UPs in Bangladesh were surveyed through questionnaire to compile the necessary information and statistics. In addition, the researcher conducted a number of in-depth interviews with significant participants. Data from both primary and secondary sources has been analyzed and drawn conclusions from. Several predictions made about the effects of institutional and demographic factors have been verified. The purpose of this research is to determine how content the general public is with UP. To evaluate its impact on customers' happiness, researchers have looked at a variety of explanatory variables, including the institution's openness, competence, accessibility, promise fulfilment, and performance. The survey found that overall UP satisfaction was rather poor. Institutional characteristics such as openness and effectiveness have been demonstrated to have a significant impact on how happy people in Bangladesh are with UP. Important aspects of UP contentment are the organization's overall effectiveness in service delivery and its openness in planning and decision making. Age and gender are the most influential demographic factors in creating happiness. Both the young and the elderly report lower levels of satisfaction than the middle-aged. However, empirical research suggests that trust characteristics tend to vary by region, culture, and setting.

Service Quality, Citizen, Satisfaction, Union Parishods (UP), Bangladesh.

"Service Quality and Citizen Satisfaction: A Study on Some Selected Union Parishods (UP) in Bangladesh.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.d211-d227, July-2023, Available :http://www.jetir.org/papers/JETIR2307327.pdf

"Service Quality and Citizen Satisfaction: A Study on Some Selected Union Parishods (UP) in Bangladesh.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppd211-d227, July-2023, Available at : http://www.jetir.org/papers/JETIR2307327.pdf