• Sukanta Subudhi

What does it mean to be motivated? This question has been a subject of interest for psychologists and researchers studying human behavior. However, it is not only a question that intrigues managers and coaches but also has a significant impact on sports performance at all levels. The objective of this study is to analyze the influence and support of actions related to athletes' motivation undertaken by sports organizations to enhance performance. To achieve this, we conducted a literature review, administered a questionnaire, and performed data analysis and processing. Our research involved 177 athletes from different regions of India. Interestingly, the desire to achieve high performance emerged as a more crucial motivator for athletes than financial considerations. Motivation during training fluctuates due to various sports-related factors as well as the stability of material conditions, both of which significantly affect athletes' mental well-being. The levels of evaluation, communication, and rewards play essential roles as motivational factors with direct impacts on athletes' results in both competition and training

Key words: motivation, sport, performance, sport management, leadership.

"THE ROLE OF MOTIVATION IN THE SPORT PERFORMANCE ACTIVITIES: AN ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.d605-d610, July-2023, Available :http://www.jetir.org/papers/JETIR2307377.pdf

"THE ROLE OF MOTIVATION IN THE SPORT PERFORMANCE ACTIVITIES: AN ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppd605-d610, July-2023, Available at : http://www.jetir.org/papers/JETIR2307377.pdf