• Yolanda Soedibyo
• Go George Herbert

Every company strives to provide the best service and facilities so that consumers are satisfied with the service. The better the service, the more comfortable the customer will be and continue to use the company's products, even recommending them to their colleagues. It is important to pay attention to improving the quality of the company in the midst of intense business competition in the world. In addition, the success of a company is also triggered by its orientation to win the hearts of consumers by prioritizing their satisfaction. Consumer behavior is considered satisfactory if their response is almost no criticism. However, others consider that consumer concern is by responding to management improvements. In this study, the respondents were customers of Indogrosir in Surabaya according to the characteristics of respondents using the snowball technique. Based on the analysis is that from five hypotheses, all hypotheses are supported.

Financial Strategies, Basic Operation, Intermodal Operation, Social Strategies, Customer Satisfaction, Customer Loyalty

"Does Financial Strategies is The Reason of Customer Loyalty at Indogrosir in Surabaya", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.d827-d833, July-2023, Available :http://www.jetir.org/papers/JETIR2307399.pdf

"Does Financial Strategies is The Reason of Customer Loyalty at Indogrosir in Surabaya", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppd827-d833, July-2023, Available at : http://www.jetir.org/papers/JETIR2307399.pdf