• Dr. Dini Menon

Abstract In today’s modern world of advertisements, commercials influence customers to buy the products, particularly the teenage consumer in cities as well as in rural areas. Companies also give more stress on the cost of the advertisement in product costs, because every company wants to increase the volume of the product by promoting it on various platforms. Customers especially teenage consumers to get more attracted towards the advertisement of the product while purchasing the goods. For this purpose, we are conducting this survey to know the impact of advertisement and to understand the behavioral pattern of teenage consumers. To understand the consumers specifically the teenagers keeping this thought in mind, the present study makes an attempt to find out the role of advertisement in changing the outlook of consumers and stimulating the inner current of consumers, which subsequently convert them into buyers in a tech savvy modern world. In this challenging world a company should endorse its products in such a way that more and more customers get attention in its products. For this purpose, we conducted our research and collected data from teenagers of various schools and colleges situated in Nagpur City and surrounding rural Areas.

Advertisement, teenage consumer, buying behaviour, Nagpur city and rural area

"Impact of Advertisement on the Teenage Consumer with Reference to Nagpur City and Surrounding Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.e388-e396, July-2023, Available :http://www.jetir.org/papers/JETIR2307439.pdf

"Impact of Advertisement on the Teenage Consumer with Reference to Nagpur City and Surrounding Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppe388-e396, July-2023, Available at : http://www.jetir.org/papers/JETIR2307439.pdf