• Mr. A. David
• Ms. P. Sherin Gladis

The study investigated customer preference towards coupon code facilities provided in Coimbatore city. Coupon type of marketing is for customers to redeem coupon to get discounts on products and services. The descriptive research design serves as the study’s foundation. Both primary and secondary data were used in the study’s analysis. A questionnaire was used to gather primary data, and numerous publications, articles, and the internet were used to gather secondary data. A sample of 120 participants was chosen at random to participate in the study, and they completed a survey form to collect data on their preference towards coupon code.

Coupon code, Digital marketing, Customer preference, Price, Offer.

"A STUDY ON CUSTOMER PREFERENCE TOWARDS COUPON CODE BASED ON DIGITAL MARKETING WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.e432-e439, July-2023, Available :http://www.jetir.org/papers/JETIR2307445.pdf

"A STUDY ON CUSTOMER PREFERENCE TOWARDS COUPON CODE BASED ON DIGITAL MARKETING WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppe432-e439, July-2023, Available at : http://www.jetir.org/papers/JETIR2307445.pdf