• Ann Mary Raphael

Behavioural finance is a multidisciplinary field that combines insights from psychology and economics to examine how cognitive biases, emotions, and social influences affect investor decision-making in financial markets. This paper provides an overview of the key concepts, theories, and empirical findings in behavioural finance. It explores the various cognitive biases that influence investor behaviour, examines the role of emotions in financial decision-making, and discusses the impact of social influences and herding behaviour. Additionally, the paper assesses the implications of behavioural finance for investment strategies and explores the regulatory considerations arising from this field. By understanding the behavioural factors that shape investor decisions, this paper aims to provide valuable insights for investors, practitioners, policymakers, and researchers in the realm of finance.

Behavioural finance, economics, finance, psychology

"BEHAVIORAL FINANCE AS AN EMERGING TREND IN SHAPING FINANCIAL DECISION-MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.e776-e781, July-2023, Available :http://www.jetir.org/papers/JETIR2307484.pdf

"BEHAVIORAL FINANCE AS AN EMERGING TREND IN SHAPING FINANCIAL DECISION-MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppe776-e781, July-2023, Available at : http://www.jetir.org/papers/JETIR2307484.pdf